The Simple Side Tab Plugin, true to its name, is a handy tool that incorporates a global tab onto your WordPress website, which stays in place as a user navigates through your site. The premise behind the plugin is to ensure seamless accessibility, enabling the site users to engage with a common feature, regardless of the page they are currently viewing. This tab can be customized to hold specific important site functionalities, or used as a quick way for users to access a feature such as a contact form, a new deal, or a feedback page.

To illustrate the functionality of the plugin, if a website has a continual running promotion, with the Simple Side Tab, the owner can create a tab that directly links to a promotion page. This form of direct access makes promotions easily visible, encourages user interaction, and ultimately improves the overall website dynamics.

This ease of access extends to website owners as well. Simple Side Tab is easy to install. As with the majority of WordPress plugins, you require WordPress 4.0 or later versions for compatibility. Customization features offered by the Simple Side Tab can further complement your site's aesthetics. From the text on the tab and its location to color and design, every element can be modified to suit your taste and the overall design scheme of your website. Keep in mind, the changes implemented are immediate, saving the website owner precious time while allowing them to keep the website up-to-date.

Moreover, the plugin provides a mobile-friendly usage experience, meaning site navigation is smooth irrespective of the device being used. Given the growing prominence of mobile internet browsing, this is an essential feature for maintaining traffic and engagement, while also enhancing SEO performance.