Ad Invalid Click Protector (AICP): Breakdown
Ad Invalid Click Protector does its job by performing regular scans of the website to detect and block invalid clicks on ads. It works by separating genuine clicks from fraudulent ones and then blocking them so the advertiser doesn't pay for the invalid clicks. It also allows the webmaster to customize the rules for screening out invalid clicks, so that they can focus on their desired target audience more efficiently. As well as blocking fraudulent clicks, the plugin also logs the details of invalid clicks it identifies, so that website owners can further investigate and make better decisions.
The plugin has in-built safeguards which protect the site from malicious activity such as click bombing. This is when someone attempts to harass the site by clicking on ads multiple times. The plugin will detect this activity and block the clicks, making sure that the website owners get the most out of their ad campaigns. It also helps website owners make sure their ads are not copied and used to run campaigns on other websites, as this could lead to a loss of revenue.
Finally, the plugin also helps to optimize ad campaigns by creating a rule for displays. This feature allows the site owner to set minimum and maximum impression levels for ads. This ensures that the ads are shown to the right customers at the right time and can help to boost the site's revenue.