Brevo for WooCommerce

Brevo (formely Sendinblue) for WooCommerce is a comprehensive plugin that helps you integrate your WooCommerce store with Sendinblue's all-in-one marketing automation platform. With this plugin, you can easily track your customers, segment your audiences, send automated emails, manage SMS campaigns, build custom campaigns using API calls, and much more.

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What We Think:

68%

Recommended!

Brevo for WooCommerce: A Comprehensive Review

WooCommerce is a popular platform for launching ecommerce stores within the WordPress CMS but it does not always integrate smoothly with other tools used to optimise online stores. Brevo (formerly Sendinblue) for WooCommerce is a WordPress plugin that is built to optimise the performance of WooCommerce ecommerce stores and provide a far better user experience. This plugin makes it extremely easy to synchronise and improve the performance of a WooCommerce store with other tools and software that can help to increase the store's sales.

Brevo for WooCommerce: Breakdown

Brevo (formerly Sendinblue) for WooCommerce is a WordPress plugin that saves ecommerce store owners time when it comes to connecting their stores to other services. By connecting the store to Sendinblue's proprietary tools, shop owners can benefit from features that give them a deeper insight into their customer’s behaviour and provide them with options for better tailoring of their product and promotion offers. This plugin provides store owners with automatic contact list generation which enables them to quickly build detailed profiles of their various customer segments. With this data, store owners can then create targeted promotions to ensure that customers receive the most relevant offers to increase engagement and sales. This plugin also provides WooCommerce store owners with tools for personalizing customer emails and newsletters. With the plugin, store owners no longer have to manually modify emails to fit the appropriate customer segment as it will be automatically done for them. Furthermore, this plugin offers store owners the opportunity to increase their store’s traffic with automated lead magnets. Automated lead magnets are an effective way to draw potential customers to your store, and this plugin’s integration with Sendinblue's service provides you with an easy to use system to set this up. Finally, the Brevo (formerly Sendinblue) for WooCommerce plugin also provides store owners with the ability to measure their store's performance with A/B testing. A/B testing can be used to measure the effectiveness of various strategies such as emails, campaigns and store pages to gauge customer responses.

Pros of Using Brevo for WooCommerce

Increased Personalization of Email Marketing: The Brevo (formely Sendinblue) for WooCommerce WordPress plugin allows for auto-based email personalization. This allows for shoppers to be identified and create segmented lists and custom messages for each customer. Funnels can be set up specifically for each buyer. Automated emails can then be sent with personalized offers, coupons, advertisements, reminders, and more. This can help boost sales and build relationships with customers.

Advanced Tracking & Automation: The Brevo (formely Sendinblue) for WooCommerce WordPress plugin enables advanced tracking & automation capabilities. It tracks customer engagement, enabling merchants to identify customers who are engaged in their emails. It also allows for automated messages to be triggered based on customer behavior such as purchases, cart abandonment, or other online interactions. This helps optimize email content for higher conversion rates.

Automated Reports: The Brevo (formely Sendinblue) for WooCommerce WordPress plugin also provides automated reports. This enables merchants to quickly and easily track their performance and make well-informed decisions. Reports can provide insights into order volume, customer activities, email open rates, conversions, revenue, and more. This can save merchants time and money as they won’t have to manually create detailed reports.

Multi-Channel Integration: The Brevo (formely Sendinblue) for WooCommerce WordPress plugin also provides multi-channel integration capabilities. This allows merchants to easily sync their email marketing campaigns with other channels such as Facebook, SMS, and direct mail. This helps merchants promote their products and services across multiple channels, increasing brand visibility and expanding their reach.

Affordable & Easy to Use: The Brevo (formely Sendinblue) for WooCommerce WordPress plugin is both affordable and easy to use. It has a user-friendly interface and provides step-by-step instructions. This makes it ideal for merchants who may not have extensive technical experience. It also has powerful features that make it more than worth the cost, especially for those who need to manage large-scale campaigns.

Cons of Using Brevo for WooCommerce

Technical Complexity: The Brevo (formely Sendinblue) for WooCommerce plugin is highly technical and since there is no customer support, users who aren't well versed in technology may have difficulty getting the plugin to work. It may take time to understand the inner workings of the plugin before it can be effectively used and setup.

Potential Security Risks: In most cases the Brevo (formely Sendinblue) plugin shouldn’t cause any security issues but in extreme cases it is possible for malicious scripts that the plugin allows to be logged into your website. It is recommended that users always review the code when installing plugins to ensure there is nothing that could cause potential security risks in the future.

Limited Functionality: The Brevo (formely Sendinblue) for WooCommerce plugin is limited in what it can do and what it offers. The plugin has limited features and it can’t do more advanced tasks like automated emails or tracking user actions. It is not suitable if users have more complex needs.

Cost Issues: The Brevo (formely Sendinblue) plugin is free to use, but it isn’t without its costs. The cost of using the plugin is in the form of extra time that is spent to setup the plugin and get it running. Users will need to invest more time to get the plugin up and running which may not be feasible for some users.

Possibility Of Data Loss: Due to the technical nature of the Brevo (formely Sendinblue) plugin, mistakes can occur that lead to data or information loss. This could in turn lead to significant inconvenience and possibly even have a financial impact if important data is lost.

68% Recommended!

In conclusion

The Brevo (formerly Sendinblue) for WooCommerce plugin is an essential tool for any store owner looking to optimise the performance of their WooCommerce store. This plugin allows store owners to quickly connect their store with Sendinblue’s powerful tools for better market segmentation and personalization as well as automated lead magnets and A/B testing. With this plugin in place, store owners can ensure that their customers receive the most relevant offers while running campaigns that are sure to drive sales.

Plugin Specifications

Version: 4.0.7
Last Updated: 7 months ago
Installs: 20,000+
WP Version: 4.3+
Tested Until: 6.3.2
PHP Version: 5.6 or higher

Use Case Examples

Delivering Targeted Promotional Content
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Brevo (formerly Sendinblue) for WooCommerce lets you create and deliver highly targeted promotional content to customers, increasing your marketing success and customer engagement. You can send emails and push notifications with order follow up messages, delivery notifications, discount codes, subscription confirmations, and more. It also allows you to trigger triggered actions based on user behavior, including automatic order updates. With this feature, you can easily increase customer loyalty and ROI.
Creating Automated Workflows
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Using a Mobile Interface
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Integrating Other Platforms
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Reducing Cart Abandonment Rates
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