Newsletter, SMTP, Email marketing and Subscribe forms by Brevo (formely Sendinblue)

Brevo (formerly Sendinblue)'s Newsletter, SMTP, Email marketing and Subscribe forms WordPress plugin is the most comprehensive suite to facilitate advanced email automation. It delivers efficiency, scalability and performance tracking to automate business communication tasks.

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What We Think:

84%

Highly recommended!

Newsletter, SMTP, Email marketing and Subscribe forms by Brevo (formely Sendinblue): A Comprehensive Review

Brevo (formerly known as Sendinblue) is an innovative WordPress plugin that provides a wide range of features designed to help businesses revolutionize their communications and marketing efforts. Brevo’s tools enable businesses to create newsletters, SMTP emails, email marketing campaigns, and subscribe forms. By streamlining the process of sending out emails, Brevo is an invaluable asset to anyone looking to optimize their email strategy to their advantage.

Newsletter, SMTP, Email marketing and Subscribe forms by Brevo (formely Sendinblue): Breakdown

First, your are invited to create an account on Brevo then enter your API keys

The Brevo plugin gives users the power to send one-on-one emails, professional newsletters, and email blasts quickly and easily. The plugin’s integrated SMTP server allows for sending emails to a large number of people, with few clicks of the mouse, which is ideal for scaling up email marketing efforts. Additionally, the plugin simplifies the process of creating good-looking emails with its drag-and-drop design tools. It also provides features to keep track of open rates, click-through rates, and other metrics related to email performance.

Brevo's subscribe forms are designed to make it easier for companies to add a variety of email forms to their website. Different types of forms can be created, such as subscription, double-opt in, thank you, whitelist, and other forms. These forms are designed to be user-friendly and are optimized for both desktop and mobile.

The plugin also supports segmentation, allowing users to create targeted campaigns addressing a specific group. This is especially useful for targeting users who have already shown interest in a particular product or service. Automated workflows are also available, giving users the power to plan emails ahead of time to be sent as soon as an event occurs.

Pros of Using Newsletter, SMTP, Email marketing and Subscribe forms by Brevo (formely Sendinblue)

Robust Functionality: The Newsletter, SMTP, Email Marketing and Subscribe Forms by Brevo (formerly Sendinblue) plugin provides an impressive range of features to help you create and manage effective email campaigns. With options like automated follow-up campaigns, opt-in forms, auto-responders, and email bounce tracking, this plugin helps maximize the impact of your email marketing.

Built-in Analytics: The plugin provides integrated reports that give you insight into your email marketing performance. The built-in analytics gives you the most up-to-date data on how your campaigns are performing, including metrics like open rate, click-through rate, conversion rate, bounce rate, etc., so you can use the data to refine your campaigns and get the most benefit out of your email marketing.

Easy to Use: Although the plugin provides a wealth of powerful features, it’s easy to use. The user interface is intuitive and straightforward, allowing users to quickly launch and manage campaigns without having to spend much time learning all the features. The plugin also provides drag-and-drop email composition, as well as several pre-designed templates to give you a head start.

Improved Delivery Rates and Performance: The plugin also gives you more control over how your emails are sent. This helps to improve email delivery rates and performance, ensuring more of your emails get delivered instead of going to spam. The plugin also provides a helpful feature that withholds emails until they have been verified to be valid, helping to eliminate bounce rates caused by incorrect addresses.

Integration: The plugin is integrated with several third-party services, allowing you to foster your email marketing campaigns. This allows you to do things like segment contacts from your contact list, customize message content, and much more. With integration capabilities, you can get the most out of your email marketing campaigns.

Cons of Using Newsletter, SMTP, Email marketing and Subscribe forms by Brevo (formely Sendinblue)

Unreliability: The Brevo (formerly Sendinblue) WordPress plugin does not provide a consistent experience. The performance of the plugin depends on the user's connection speed and other factors so it is not reliable for email campaigns requiring high deliverability rates.

High Cost: The Brevo plugin has expensive plans, with their most basic plan coming in at $25 per month. This makes it a costly investment for many small businesses and entrepreneurs who cannot afford the higher costs.

Lack of Personalization: The Brevo plugin does not offer many features that allow users to personalize their email campaigns. Emails sent using the Brevo plugin lack many features such as images, graphics, and video which can help to engage the user.

Lack of Integrations: The Brevo plugin does not integrate with other email marketing services, such as MailChimp or Constant Contact. This means that users cannot sync their data and have access to different tools for their email campaigns.

Difficult to Monitor: The Brevo plugin does not provide users with good access to analytics and tracking tools. This makes it difficult to monitor the effectiveness of an email campaign and adjust the strategy accordingly.

84% Highly recommended!

In conclusion

Brevo (formerly Sendinblue) is a powerful WordPress plugin that provides a comprehensive suite of tools for streamlining email communication and marketing efforts. It combines a newsletter system, an SMTP service, and automated forms, giving users a great set of tools to reach out to their clients and potential customers. Automated workflows and segmentation tools allow users to create targeted campaigns for those who have already demonstrated interest, enabling them to promote their products and services to their already engaged core customer base. Brevo’s easy-to-use tools make it possible for users with little web design experience to create, share, and track detailed email campaigns.

Plugin Specifications

Version: 3.1.72
Last Updated: 8 months ago
Installs: 100,000+
WP Version: 4.4+
Tested Until: 6.3.2
PHP Version: 5.6 or higher

Use Case Examples

Newsletter Usage
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The Brevo (formally Sendinblue) Newsletter plugin for WordPress gives users the ability to quickly and easily generate attractive newsletters and emails to promote their business or website. It provides features such as customizable template creation, automated drip campaigns, and automated scheduling to ensure messages arrive exactly when you want them to. The plugin also allows users to tailor content to each subscriber’s preferences, and track analytics to identify trends in how users interact with emails.
SMTP Usage
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Email Marketing
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Subscribe Forms
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Contact Forms
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