Mailchimp for WooCommerce

Mailchimp for WooCommerce icon
The Mailchimp for WooCommerce WordPress plugin helps you grow your store by sharing new subscribers to Mailchimp, so you can send automated emails and keep customers coming back. Easily connect, sync, and display Mailchimp on your WordPress store.
What We Think:
80%
Highly recommended!

Mailchimp for WooCommerce: A Comprehensive Review

Mailchimp for WooCommerce is a powerful WordPress plugin that connects your WooCommerce store to your Mailchimp account. It allows you to easily add customers from your store to your Mailchimp lists and sync valuable the customer and purchase data that is needed to send accurate and targeted automated campaigns, such as abandoned cart reminder emails, product recommendation emails, and thank you emails. It also offers strong integration with Mailchimp’s marketing automation features, such as automation rules that trigger based on customer purchase behaviors. With this plugin, you can maximize customer engagement, boost sales, and encourage repeat purchases.

Mailchimp for WooCommerce: Breakdown

Mailchimp for WooCommerce is a straightforward plugin for WordPress stores using WooCommerce. It requires no manual tracking of customer data – it autosyncs your customer and purchase records from WooCommerce and adds them to your Mailchimp list. This plugin also simplifies your email marketing process – you can easily create automation campaigns that are triggered by customer’s buying behavior. This plugin also allows you to segment your customers based on their past purchases. For instance, if you want to target customers who’ve purchased 10 or more items from your store in the last 6 months, you can easily set up a segment in Mailchimp to filter these customers from the rest.

This plugin is highly customizable, allowing you to customize your email campaigns and automated marketing sequences to match your store’s branding. Additionally, the plugin utilizes Mailchimp’s powerful reporting tools to offer insights into your campaigns’ performance. You can track your customer’s purchasing behaviors, your campaign automation success rate, and your store’s overall performance. It provides a comprehensive overview of your customers activity, including the products they’ve purchased, the emails they’ve opened, and which of your campaigns have been successful.

Pros of Using Mailchimp for WooCommerce

Highly Customizable: The MailChimp for WooCommerce plugin is an incredibly versatile tool, and it has a wide range of configuration options to enable you to create just the right campaign for your needs. From customizing email content, frequency, and timing to limiting the campaigns to a specific list or region, you can customize the plugin to fit your exact specifications.

Deliver personalized messages: MailChimp for WooCommerce lets you use dynamic content to personalize emails, offering customers a much more engaging experience. You can also create product-level campaigns to target specific segments of customers that have shown an interest in certain products.

Capture new customers: The MailChimp for WooCommerce plugin allows you to capture customers from different sources like a shopping cart abandonment or a lead generation. This helps you get in front of new customers who may not have otherwise heard about you.

Time-Saving Automation: The plugin automates the process of sending out emails, so that you don’t have to manually create campaigns every time you want to send out an email. This helps save time and energy, so that you can focus on other aspects of running your business.

Analytics & Reporting: The MailChimp for WooCommerce plugin also offers reporting features, so that you can track the effectiveness of your campaigns. This helps you understand what is working and what is not, and adapt your campaigns accordingly.

Cons of Using Mailchimp for WooCommerce

Restricted use of third-party tools: The MailChimp for WooCommerce plugin only offers limited support for third-party tools, so it may not be compatible with all plugins. Additionally, you may not be able to use advanced integrations with other services, such as analytics and marketing automation tools.

Lack of customization: The plugin provides some basic templates that you can use, but you may not be able to further customize these designs according to your preferences. Additionally, the plugin does not offer any advanced features such as dynamic content, automated scheduling, and advanced segmentation.

Dated technology: The MailChimp for WooCommerce plugin uses an outdated technology, which makes it slow and less efficient than more modern email marketing tools. Moreover, it may not be able to handle large lists, and may be prone to security issues as it is not regularly updated.

No direct sales tracking: The plugin does not include any direct sales tracking tools that can help you measure campaign performance and ROI. Additionally, the plugin does not offer any segmentation features that allow you to target specific audiences.

Limited customer support: The MailChimp for WooCommerce plugin does not provide any customer support directly. If you experience any issues, you will have to rely on the community forums or third-party customer service teams for help.

80% Highly recommended!

In conclusion

Overall, Mailchimp for WooCommerce offers store owners an all-in-one solution to their email marketing needs. It simplifies the process of adding customers from your store into your Mailchimp list and makes it easier to target customers with automated and personalized campaigns. Additionally, it offers strong integration with Mailchimp’s marketing automation features and provides a comprehensive overview of your store’s performance. With this plugin, you can unlock the full potential of your WooCommerce store and maximize customer engagement and sales.

Plugin Specifications
  • Version: 3.5
  • Last Updated: 6 months ago
  • Installs: 400,000+
  • WP Version: 4.9+
  • Tested Until: 6.4.2
  • PHP Version: 7.4 or higher
Use Case Examples
  • Targeting guest customers
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    The MailChimp for WooCommerce plugin allows you to target customers who have abandoned their shopping carts. This is a powerful marketing tool, as you can send emails to remind these customers of their abandoned items, and offer discounts to incentivize them to come back and complete their purchase. This can help to maximize your store's revenue by ensuring that you don't miss out on sales that could have been made.
  • Encouraging past customers to return
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  • Driving repeat purchases
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  • Rewarding loyalty and referrals
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  • Introducing new and special products
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Tags
  • ecommerce
  • email
  • mailchimp
  • Workflows