GTM4WP icon
GTM4WP is the first Google Tag Manager (GTM) plugin for WordPress, allowing users to add their GTM tracking codes to webpages quickly & easily. Increase your website’s visibility and unlock valuable marketing insights with GTM4WP’s comprehensive tracking features.
What We Think:
Very highly recommended!

GTM4WP: A Comprehensive Review

Every webmaster is looking for ways to increase the performance of their website and make it more user-friendly. The GTM4WP WordPress plugin is a great way to do both of these things. This plugin is a great tool for website owners who want to manage tracking scripts and third-party tags in an efficient way. It allows you to optimize the loading of Google Tag Manager (GTM) in a way that increases the performance of your website and reduces the time it takes to add and manage tags.

GTM4WP: Breakdown

Admin panel

The GTM4WP WordPress plugin was created to help website owners manage tracking scripts and third-party tags in a user-friendly and efficient way. The plugin lets users add and manage tags quickly and easily, without having to go through the tedious process of coding and adding tags manually. The plugin is integrated with Google Tag Manager, which is a powerful tracking tool that gives site owners the ability to insert, modify, and track any kind of code in their website. When a site owner activates the GTM4WP plugin, they will be able to optimize their website loading times with the ability to quickly and easily add and manage tracking codes. The plugin allows users to customize the way in which their tracking codes are loaded onto their website. This lets them manage their website in an efficient way, without having to worry about coding and adding tags manually.

Additionally, the plugin provides detailed insights into the performance of the website with the ability to track page speed, user behavior, and more. This gives the user valuable information that can be used to optimize the website further. GTM4WP also provides an in-depth analysis of the website’s traffic so that users can gain a better understanding of where their visitors are coming from and what areas are performing the best.

The GTM4WP plugin is a great option for website owners who are looking for an easy way to increase the performance of their website and gain better insights into their website’s traffic. The plugin is user-friendly and intuitive, allowing users to quickly and efficiently add tracking codes and manage tags without having to manually code and add tags.

Pros of Using GTM4WP

Faster Website Performance: GTM4WP is a great WordPress plugin which enables faster website performance. It helps you to load the page contents quickly and without any downtime. This plugin uses asynchronous loading which gives you the benefit of saving time. It also increases page optimization for better loading and indexing of pages in search engines.

Ease of Use: GTM4WP is very easy to use. The plugin can be installed with a single click which makes it very convenient for the users. GTM4WP also provides step-by-step instructions so you can quickly set up the plugin and get going. The user friendly GUI helps you to understand the features provided and quickly complete the tasks.

Real-Time Analytics: GTM4WP enables you to track and monitor your website in real-time. It helps you to track factors such as pageviews, bounce rate, time spent on the website, and any errors that might occur in the process. This helps you to have detailed information on how your website is performing and make changes based on the analytics data.

Integration With Google Tag Manager: GTM4WP integrates with Google Tag Manager, which is Google's very own tag management system. Google Tag Manager enables you to manage the tags and snippets on your website in one place. GTM4WP plugin enables you to quickly add tags and snippets and make the necessary changes without making any changes to the code.

Enhanced Security: GTM4WP provides an extra layer of security in order to improve the security for your website. By using GTM4WP, you get an extra layer of security which helps to protect the data and code from malicious activity. GTM4WP also provides the ability to customize the access rights for users which helps you to keep the private information secure.

Cons of Using GTM4WP

Inconsistent Behavior: GTM4WP plugins have had some reports of inconsistent behavior due to conflicts with other plugins or themes, especially among users of high-traffic websites or those operating multiple websites. This can increase development time, create difficult to debug issues, and result in data discrepancies.

Not for Flexible Tracking: GTM4WP is great for tracking pages and posts, but lacks certain features needed for sophisticated tracking. It does not have built-in functions for tracking user actions, or flexibly monitoring marketing campaigns.

Insufficient Training Resources: Developers often have trouble setting up and fully optimizing GTM4WP on their websites. The lack of comprehensive training resources from the plugin developers, and minimal community support, makes this a difficult challenge for many users.

Larger Website Footprint: GTM4WP adds additional snippets and code to your HTML in order to track analytics. This can cause a significant increase in the size of your website, which will adversely affect download speeds and performance.

Extra Licensing Costs: The free version of GTM4WP is somewhat limited in its features and functionality. To get the full set of features available, users must purchase a premium license, which will incur an extra cost. This could be a major deterrent for some users.

94% Very highly recommended!

In conclusion

The GTM4WP WordPress plugin is a great choice for anyone looking for a way to manage their website’s tracking codes and third-party tags in an efficient and user-friendly way. The plugin provides a great way to quickly and easily add and manage tracking codes, while also giving users detailed insights into the performance of their website. If you’re looking for a way to quickly and easily optimize the performance of your website, the GTM4WP WordPress plugin is the perfect choice. It’s user-friendly and provides powerful insights into the performance of your website, allowing you to make informed decisions in order to make further improvements.

Plugin Specifications
  • Version: 1.19.1
  • Last Updated: 6 months ago
  • Installs: 700,000+
  • WP Version: 3.4.0+
  • Tested Until: 6.4.2
  • PHP Version: 7.4 or higher
Use Case Examples
  • Integrating eCommerce Platforms
    GTM4WP integrates several eCommerce platforms such as WooCommerce, Easy Digital Downloads, and Google Analytics Ecommerce. This integration allows users to easily capture important data such as product name, category, quantity, and transaction ID to better track user actions on the website. The plugin also provides several features to help users customize event triggers and page triggers for more accurate tracking.
  • Unique Event Tracking
  • Server-Side Triggering
  • User Activity Summaries
  • Audience Tracking
  • adwords
  • google
  • google tag manager
  • gtm
  • tag manager