Metricool icon
Metricool is an advanced WordPress plugin to easily track website analytics, monitor website performance, analyze campaigns & site visitors and customize your own reports. With Metricool, you can track website analytics, monitor website performance, analyze campaigns & site visitors and customize your own reports, quickly and easily.
What We Think:
Highly recommended!

Metricool: A Comprehensive Review

Metricool is a powerful WordPress plugin that can help businesses, solopreneurs, and digital marketers track and measure their website’s performance. It’s an essential tool for driving online marketing and is particularly helpful for businesses with a presence on both WordPress and other high-traffic websites and blogs. Metricool can help ensure marketing campaigns are successful by providing detailed insights into website traffic metrics, marketing analytics, lead generation, and more.

Metricool: Breakdown

Metricool provides detailed reports of web traffic and performance. Data such as unique visitors, page views, and referral sources are tracked over time to gain insight into how visitors interact with your website. This can help identify areas of opportunity and further optimize campaigns for better results. Metricool also provides breakdowns of visitors by geography to determine the most valuable geographic areas to target with marketing campaigns.

In addition to website analytics, Metricool also offers detailed analytics for mobile apps. It offers numerous ways of tracking app performance across different devices and channels, giving businesses a comprehensive look at the effectiveness of their mobile campaigns. Metricool can also help track user engagement and retention, enabling businesses to better understand user behavior and optimize their mobile strategies accordingly.

Metricool's lead generation capabilities are particularly attractive to businesses, as it helps them track leads from various types of campaigns, including content marketing, email campaigns, and more. Interested visitors can simply fill out a form, and Metricool will automatically generate leads and fill in customer data. This makes the process of reaching out to leads much more efficient, and businesses can focus on other aspects of their campaigns.

Metricool provides an excellent suite of social media analytics tools as well. Refine social posts, optimize campaigns, and track different types of participation with Metricool. It works with major social media networks, including Twitter, Instagram, Facebook, and YouTube. Metricool can also measure the success of campaigns by providing an in-depth look at relevant metrics.

Pros of Using Metricool

Better Understanding of Your Audience: Metricool is a powerful WordPress plugin that helps you better understand your audience. It enables you to track visitors, analyze their behavior, and determine which blog posts and pages are the most popular. With powerful analytics and heatmaps, you can quickly get an overview of who’s visiting, what content they’re consuming, and how they’re navigating your website. This helps you to create content tailored to your readers’ interests and increase engagement with your blog.

Increased Traffic and Engagement: Metricool is a great tool for increasing traffic and engagement to your blog. It provides easy-to-digest visualizations of data that help you quickly identify gaps in your content. You can see which posts received the most likes, shares, and comments, and use this information to create more content tailored to that topic or audience. Additionally, you can identify underperforming content and fix it or use it to learn what type of content performs better.

Improves SEO: Using Metricool helps to improve your site’s SEO. You can track the keywords used to reach your site and use this information to craft content more tailored to those words. Similarly, you can track the performance of your blog posts and use this data to create better content for search engines. Additionally, you can generate reports to analyze your content performance and fine-tune keywords to better reach your desired audience.

Cost-Effective: Metricool is a very cost-effective tool for gaining insights about your blog. It enables you to analyze data and make decisions based on that information without having to pay for expensive tools commonly used by larger businesses. You can use this plugin to find opportunities with minimal effort and cost and get a real-time overview of your blog’s performance.

Simple to Use: Metricool is a great plugin for those who are new to analytics. It has a straightforward setup process that does not require any programming knowledge. Once installed, you can easily track visitors and analyze their behavior with a few clicks. Additionally, it has simple visuals that allow you to quickly and effortlessly interpret the information.

Cons of Using Metricool

Lack of customization options: Metricool doesn’t offer a lot of customization options in the analytics reports. It provides the standard set of metrics but doesn’t allow users to add their own custom reporting metrics. This can limit the scope of the data viewable and make it more difficult to gain meaningful analysis from the results.

Restricted data export: Metricool doesn’t provide users with the ability to export all analytics data from the platform. The data is limited to a certain amount that can be exported in CSV format, making it difficult to access a full history of the reports.

Lack of Data Visualization: Metricool does not offer a lot of data visualization options in the platform which limits an individual’s ability to gain insights from the data collected. The visuals are limited to charts, tables, and graphs without the ability to create interactive visuals or further customize the visuals created for the reports.

Inconsistent Performance: Metricool can sometimes have a slow performance and be slow to update results or reload the reports. This can make it difficult to have accurate results that are always up to date.

Not Responsive: Metricool is not designed for use on mobile devices and lacks the responsive design features necessary to make it user friendly on mobile phones. This can limit the user experience and make it difficult for users to access their analytics while on the go.

84% Highly recommended!

In conclusion

Metricool is an invaluable tool for businesses, solopreneurs, and digital marketers to measure and track website performance and engagement. It provides detailed analytics on web traffic, lead generation, mobile app performance, and social media campaigns. Metricool can help businesses fine-tune their marketing and create more effective campaigns, leading to increased conversions.

Plugin Specifications
  • Version: 1.19
  • Last Updated: 11 months ago
  • Installs: 60,000+
  • WP Version: 3.6+
  • Tested Until: 6.3.2
  • PHP Version: N/A
Use Case Examples
  • Track Overall Post Performance
    Metricool allows businesses to track the overall performance of their WordPress posts. It can provide users with real-time analytics, performance metrics, and insights regarding the posts they have published. This helps business owners to measure the success of their content and identify areas for improvement.
  • Monitor and Analyze User Profiles
  • Assess Social Media Engagement
  • Identify Post Performance Trends
  • Create Custom Reports
  • analytics
  • blog
  • metricool
  • metrics
  • tracking