Image Optimizer Image Optimizer icon Image Optimizer is a WordPress plugin that automatically compresses images on upload, reducing file sizes and improving website performance. It also offers access to Kraken’s powerful API for advanced image optimization and size reduction.
What We Think:
Very highly recommended! Image Optimizer: A Comprehensive Review

The Image Optimizer is a powerful plugin for WordPress users that can help them improve the performance of their website and reduce file size for their images. Many website owners don’t realize the importance of having optimized images on their site as it can translate into improved page speed and better user experience. is a leading image compression and optimization service that helps WordPress users to keep their website running smoothly and efficiently. Image Optimizer: Breakdown

This screenshot shows the Settings page. You must enter your credentials, and select your optimization mode from there, then hit <strong>save</strong>. Advanced options are also available. Image Optimizer is a plugin that automatically compresses images once they have been uploaded to the WordPress Dashboard. It can be used to reduce file sizes by up to 70 percent and keep your website running quickly and efficiently. Once installed, the plugin allows you to compress, resize, crop, and convert your images without having to manually do so. It integrates with popular image libraries such as Adobe Creative Cloud, Dropbox, and FTP, and it also works seamlessly with WordPress galleries. The plugin has powerful optimization features such as lossless compression and progressive optimization, which can help you compress images even further. It also integrates with other popular plugins such as WooCommerce and Yoast SEO. Furthermore, the plugin features a dashboard where you can see the progress of your images and analyze the impact of the compression on your website. What really sets the plugin apart from its competitors is its extensive range of customization options. Here, you can adjust the compression settings, enable webp image support, and fine-tune the JPEG and PNG optimization settings to suit your needs.

Pros of Using Image Optimizer

Reduce Image File Sizes: The Image Optimizer WordPress plugin makes it easy to reduce the file sizes of images. This reduces page load times, decreases bandwidth usage, and potentially increases page rank on search engines. Additionally, smaller image file sizes put less stress on hosting resources, making websites faster.

Compression Levels: Image Optimizer WordPress plugin allows users to experiment with several levels of compression before choosing to serve higher quality images. For a website with a mix of content-rich images, the ability to dial in the right amount of compression adds control and redundancy.

Convenience: Why spend the time manually compressing and optimizing image files? This plugin automates the entire process. does the compression and optimization, so webmasters and marketers can concentrate on building awesome sites with minimal hassle. Security: Image Optimizer WordPress plugin utilizes secure encryption layers during the communication with the servers. This prevents eavesdropping on transmitted information, while protecting the privacy of the users corresponds.

Design Integration: For sites built using the popular 'Drag and Drop' page builders, Image Optimizer WordPress plugin has a well designed integration. Developers and site builders have the ability to integrate it into their designs with relative ease and style.

Cons of Using Image Optimizer

Slow optimization process: Image Optimizer is a great tool to optimize and compress images on WordPress, but its optimization speeds are slower than other image compression plugins. It also tends to take longer to batch-process multiple images at once than other plugins, meaning that if you have a large website filled with large images, could take some time to get through the entire queue.

Not optimized for Retina images: Image Optimizer is a great tool to optimize and compress images on WordPress, but it is not specifically optimized for Retina images. That means that it can still work well for Retina screens, but it won’t provide the same level of compression as other image optimization plugins that are specifically designed for Retina images.

Limited to WordPress: Image Optimizer is a great tool to optimize and compress images on WordPress, but it is limited to WordPress only and is thus not suitable for other sites that don't use the WordPress platform. Furthermore, the plugin will not work on mobile devices, which means it can only be used on desktops and laptops.

Unable to support lossy images: Image Optimizer is a great tool to optimize and compress images on WordPress, but it is unable to support lossy image formats such as JPEG and JPG files. This means that while it is a great tool for optimizing PNG, GIF and SVG files, it will not be able to optimize and compress the more popular lossy formats.

No easy way to automate process: Image Optimizer is a great tool to optimize and compress images on WordPress, but it does not provide an easy way to automate the process. You will have to manually add each image to the optimizer and configure it for each file. This means that if you have a large website filled with images, the process will take a while and likely require a dedicated person to do the work.

90% Very highly recommended!

In conclusion

Overall, the Image Optimizer is a great tool for WordPress users looking to optimize their images quickly and efficiently. With its powerful features and extensive range of options, you can significantly reduce the size of your images while simultaneously improving the speed of your website. Additionally, you can access your analytics to gain valuable insight into image performance and page load time. Not only does the Image Optimizer help you improve your website’s performance, but it also enables you to easily scale images for all devices, including mobile. If you’re looking for an easy and effective way to optimize your images, then Image Optimizer is a great choice.

Plugin Specifications
  • Version: 2.6.8
  • Last Updated: 1 year ago
  • Installs: 20,000+
  • WP Version: 3.0.1+
  • Tested Until: 6.0.6
  • PHP Version: 5.0.0 or higher
Use Case Examples
  • Optimize Images for Faster Page Loading Times
    Close is a great tool for optimizing images for faster page loading times, and the WordPress plugin makes it even easier to do. The plugin allows the user to choose the maximum width and/or height of an image, set an optional JPEG and PNG compression level, then will automatically optimize and resize the images when they are uploaded. This helps to reduce page loading times and can even help to make a website more user friendly and search engine friendly.
  • Reduce Bandwidth Usage and Storage Space Requirements
  • Create Retina Ready Images
  • Automatic Background Processing for Optimization
  • Optimize and Compress Both JPEG and PNG Image Formats
  • compress images
  • image optimizer
  • image resize
  • performance
  • seo