AMP

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The AMP WordPress plugin provides a hassle-free way to make your website look great and load quickly on mobile devices. Optimize your pages for better rankings in Google with optimized meta tags and fast loading performance.
What We Think:
76%
Recommended!

AMP: A Comprehensive Review

AMP, also known as Accelerated Mobile Pages, is a popular open-source web framework designed to help websites optimize their content for mobile devices. The AMP project has been around since 2015 and has grown in both popularity and capabilities. It’s now used by more 10 million websites and continues to expand. The AMP plugin for WordPress was initially made available in 2017. This plugin enables publishers to fully embrace the AMP capabilities, making their content reach a larger audience.

AMP: Breakdown

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AMP can dramatically improve the speed of mobile webpages. By getting rid of unnecessary code, redirects, complex web design features, and more, the framework enables pages to load much faster. To speed up page load times even further, the plugin leverages caching. It allows publishers to save pre-loaded pages, making them ready for immediate delivery whenever they’re requested. As a result, users can access the website’s content without any delays, even when internet speeds are slow or connection drops.

The AMP plugin is optimized for ads as well, allowing them to be displayed much faster. It virtually eliminates the need to download large JavaScript files, meaning ads load almost instantaneously. This helps publishers make more money from running ads on their sites, and it also enables them enjoy higher rankings on major search engines.

The plugin also brings other benefits to publishers. By switching to AMP, publishers can be sure that their content is visible to all users since the framework is completely optimized for mobile viewing. This is especially important for international audiences, as they’ll be able to access the content with minimal loading times no matter what device they’re using and where they’re located. Furthermore, AMP is designed to perform in low-bandwidth situations, making it suitable for less affluent regions.

In addition, the plugin helps with website security. It removes any unnecessary elements from the pages, allowing publishers to automatically guard against any malicious code that can take advantage of unpatched or outdated software.

Pros of Using AMP

Ease-of-use: AMP makes it simple and straightforward for users to use WordPress plugins. It only requires users to install the plugin and then start using it. With AMP enabled, users can set up a fast-loading and secure WordPress web page in minutes. With AMP, users only need to make minimal changes to their WordPress plugins to get the best results. This is especially important for websites that are running on websites with limited resources.

Better SEO Results: AMP provides a great advantage for websites that are optimized for search engine ranking. Websites with AMP enabled load faster than others, which helps improve search engine results page (SERP) rankings. This is especially important for sites that are looking to get more organic search traffic from Google.

Highly Optimized Performance: AMP optimized websites use much less data compared to traditional websites. It cuts down on the page weight of a website and allows it to load faster. Additionally, AMP does not require any JavaScript in order to work, meaning that the website can be accessed with any modern device with no special coding. This is especially useful for providing better experiences for mobile users.

Compatibility with Multiple Platforms: AMP is designed to be compatible with multiple web browsers and WordPress plugins, meaning websites can utilize AMP plugins to make them quicker and more secure. Additionally, it is also backwards compatible with earlier versions of WordPress, meaning users can easily upgrade or migrate their websites to AMP at no extra cost.

Easy Maintenance: AMP is designed to be user-friendly, making it easier for users to maintain their websites. It requires minimal updating, meaning users can set it and forget it. Additionally, AMP features a centralized dashboard where users can quickly make any adjustments they need to ensure their WordPress websites remain secure and running at optimal speed.

Cons of Using AMP

Security Concerns: AMP has proven to be a vulnerable framework and is rife with security issues. As one of the main security concerns, the AMP plugin does not currently support the use of SRI hashing to prevent malicious code injection. Therefore, any website built with the AMP WordPress plugin runs the risk of having malicious code injected if a hacker can get access to the server. Another serious security concern related to this is the lack of support for website authentication. Aside from this, the lack of code decompilation protection leaves unprotected websites vulnerable to code injection attacks as well.

Poor Performance: Websites built using the AMP plugin typically have a very poor performance profile. This is due to the fact that the AMP plugin is built with the restriction that all JavaScript code must be minified, meaning that there is generally very little flexibility or customisation allowing web developers and designers to optimise code for best performance. In addition, AMP does not presently support the use of many common performance-enhancing Cache APIs or plugins, meaning that websites using AMP may be physically slower than websites using other approaches.

Incompatibilities: Unfortunately, the AMP WordPress plugin is not compatible with most popular WordPress plugins. This means that website owners and developers must either find alternative solutions (not always easy or cost-effective), or refrain from using the plugins themselves. Compounding this is the lack of support for certain kinds of content. While the AMP WordPress plugin may be able to present many kinds of content, there are several types that are not supported, leaving website admins and developers with an unfortunately reduced array of content formats that can be properly presented.

Limited Flexibility: The AMP WordPress plugin is designed to be a very specific kind of product. It is not particularly built with a design in mind, but instead with a focus on web performance. This means that there is limited flexibility in the design of the website. As such, website owners looking for a unique, customised design may be better served by other approaches.

Complex Setup: Finally, the AMP WordPress plugin is not the easiest setup for someone looking to build a website. Web developers have to go through several steps to get their website running and may be better suited to using other approaches if possible. This can be especially true for those who are less tech-savvy and may struggle with the complicated setup process.

76% Recommended!

In conclusion

The AMP plugin for WordPress eliminates all the obstacles that are standing in the way of publishers making their content available to all their users. It’s a robust tool that helps with page loading speed and ads, which can ultimately lead to better rankings, more website visits, and more money. Additionally, AMP further enhances the security of a website, enabling publishers to stress less and focus more on their content. With its vast array of features, it’s easy to see why 10 million websites are leveraging this plugin.

Plugin Specifications
  • Version: 2.5.1
  • Last Updated: 6 months ago
  • Installs: 400,000+
  • WP Version: 5.3+
  • Tested Until: 6.4.2
  • PHP Version: 7.4 or higher
Use Case Examples
  • Optimizing WordPress Site Performance
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    AMP helps to make a WordPress site lightning fast, by minimizing render-blocking scripts, optimizing images, minifying CSS and HTML, as well as deferring JavaScript. The plugin combines the power of the open source Accelerated Mobile Pages (AMP) framework with WordPress. This leads to faster page loading, better search engine ranking, and long battery life on mobile devices.
  • Streamlining Embedded Content
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  • Increasing Website Usability
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  • Improving Website Security
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  • Encouraging Content Sharing
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Tags
  • amp
  • mobile
  • optimization
  • page experience
  • performance