Yandex.Metrica

Yandex.Metrica is a powerful WordPress plugin that makes it easy to work with Yandex Metrica traffic analytics from your WordPress dashboard. This plugin helps you configure Yandex Metrica tracking code in a few clicks, explore data from Yandex Metrica reports and leverage out-of-the-box metrics to manage and monitor site traffic.

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What We Think:

80%

Highly recommended!

Yandex.Metrica: A Comprehensive Review

Yandex.Metrica is an analytics plugin for WordPress websites and blogs. It is used to measure the performance of websites, track user engagement, measure how campaigns are doing, and provide a comprehensive understanding of the website’s activity. Yandex.Metrica is an easy way to keep an eye on how well your WordPress site is doing.

Yandex.Metrica: Breakdown

Yandex.Metrica provides real-time, comprehensive data on how a website is performing. It collects data from visits and interactions with the pages on the website, giving users insights into how people are using their site. It monitors key metrics related to user visits, such as the number of visits, average time spent on pages, page views, bounce rate, and session duration. It also provides detailed information on the platform of origin of the visitors, such as mobile or desktop, the types of browser they’re using, and even the location of the visitors.

Yandex.Metrica also gives users the ability to track conversions, which is essential for any website. This feature allows the user to measure the effectiveness of different campaigns and better understand customer behavior. It tracks the number of times a user has visited the site, the pages they've visited, and their source of origin. It also allows users to have a more comprehensive view of the time each user spends on the website, how many pages they’ve visited, and which pages they have viewed.

Besides the core analytics features, Yandex.Metrica offers additional features that make it easier to track and compare data. One important one is performance monitoring. This feature allows users to compare website performance, traffic, and usage data and determine the changes that have occurred over time. Yandex.Metrica also provides integrated reporting tools that can help users better understand the data. These tools can be used to compare metrics, track user engagement, and even segment the data to make analysis easier.

Yandex.Metrica also allows users to connect with their Google Analytics account and access their data on both platforms. This allows users to track their visitors, conversions, and other data at a more detailed level. Additionally, the plugin automatically updates its data to automatically track changes in user activity. This allows users to always have up-to-date data to analyze.

Pros of Using Yandex.Metrica

Visibility in Web Tracking Statistics: With Yandex.Metrica WordPress plugin, users are able to track search engine statistics easily, as well as track popular queries and reference websites. This gives webmasters the ability to track how visitors click on website, and which websites are most popular among visitors, and use this data to tailor the website more effectively. Furthermore, Yandex.Metrica also provides numerous reports, such as the breakdown of visitors based on their geographical location, and traffic sources like referrals, search queries, and more

An Integrated Plugin: Yandex.Metrica WordPress plugin is an integrated plugin that makes it easy to set up and use web tracking. Desired tracking features, such as event tracking, user tracking, and detailed page view reports can be set up within a few clicks. This makes it convenient for users to implement web tracking tools without the need of any manual coding.

Rich Data Reports: Yandex.Metrica comes with rich report data that can be used to analyze user’s website visitors. Reports include data from on-site search query, shopping behavior, visitors’ actions, and which type of device they are using. This helps users in gaining valuable insight into their customer base and use this knowledge to tailor their website accordingly.

Real-time Analysis: Yandex.Metrica WordPress plugin allows users to track all activities happening on their website in real-time, so that they can act immediately in case of any discrepancies. This gives business owners the insight to quickly identify any roadblocks in website interactions, and take corrective or preventive measures in a timely manner.

Increased Growth: Using Yandex.Metrica WordPress plugin, businesses are able to leverage customer behavior insights to optimize their website further and accelerate their business growth. Designed with customizable tracking features, Yandex.Metrica provides detailed reports that can be used to identify website faults and opportunities for improvement to attract more customers and grow the business.

Cons of Using Yandex.Metrica

Poor User Support: Though Yandex.Metrica is well documented, many users have reported unsatisfactory and slow customer service response times. Additionally, troubleshooting guides often do not help users to find solutions, instead pushing them towards their customer service.

Confusing User Interface: Despite having numerous features, Yandex.Metrica's user interface can be quite confusing for users who are not familiar with analytics tools. Many users are put off by the immense complexity of the product and the complexity often leads to errors in data collection or inaccurate reporting.

Data Collection Issues: Yandex.Metrica collects data from multiple sources and in order for this to be done correctly, proper configurations and settings must be activated in the control panel. If something is incorrectly set up, it can lead to inaccurate data collection, thereby affecting your overall analysis and KPIs. Furthermore, it can be difficult to pinpoint the exact error and make the necessary adjustments.

Integrations: Though Yandex.Metrica provides a number of integrations, the options are quite limited and some users may feel they lack the features they need for effective analytics. Additionally, Yandex.Metrica does not integrate with some popular tools and web platforms, such as Shopify, Wix and Magento, reducing the scope of its usage.

Costly License Fees: Yandex.Metrica offers two pricing models: Free and Pro. However, to use the Pro version, you have to pay relatively high recurring license fees. This can be cost prohibitive for many small businesses and start-ups and limit their ability to obtain all the features and benefits of Yandex.Metrica.

80% Highly recommended!

In conclusion

Yandex.Metrica is an easy-to-use and comprehensive analytics plugin for WordPress sites and blogs. It provides comprehensive data of websites and user activities, which is essential for any business to understand how their site is performing. It also provides additional features that make understanding the data easier. With integrated reporting tools, performance monitoring, and compatibility with other analytics platforms, Yandex.Metrica is a great choice for any website looking to get detailed insights about their website’s performance.

Plugin Specifications

Version: 1.2.0
Last Updated: 10 months ago
Installs: 40,000+
WP Version: 5.2.9+
Tested Until: 6.2.3
PHP Version: 5.6.20 or higher

Use Case Examples

Set Goals
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Using Yandex Metrica, website owners and developers can set and monitor goals that, when completed, contribute to an increase in business performance. Through a straightforward interface, admins can select how much revenue or impact each goal has, create and track goals, and measure success over time. This goal-setting feature is essential for any website looking to increase their online presence and inbound leads.
Real-Time Data
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Heatmaps
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Content Insights
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Analytics
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