The Semrush SEO Writing Assistant WordPress plugin is more than just an SEO tool, it is a comprehensive writing assistant. It scrutinizes you're written work holistically, analyzing various critical parameters such as text length, readability score, and keyword usage to ensure that your content optimizes both for humans and search engine algorithms. This results in a well-balanced and appealing web content strategy that caters to the needs of website visitors and potential customers.

The central functionality revolves primarily around improving the SEO score of your content. The plugin guides you to appropriately use your target keywords, with suggestions on the optimal number of times to use them, reducing keyword stuffing or underuse. It aids in managing your keyword distribution evenly throughout the text, thereby ensuring increased accessibility leading to better rankings by search engines.

A unique aspect of this plugin is its ability to provide real-time suggestions to optimize the SEO potential of your content. As you write or edit, it continuously checks and guides you by providing hints and suggestions for improved readability. It is not uncommon for content-creators to lose sight of their readability in the quest of SEO, but with SEO Writing Assistant, it remains a thing of the past. The recommendations stemming out of objective text analysis, including scores on the Flesch-Kincaid readability test, ensure a balanced act of understandable content, which is SEO-optimized as well.

Another notable feature is its “plagiarism checker” that vets your content for originality, helping you avoid unwelcome problems with duplicate content.

It also extends specific recommendations on title and Meta description optimization, so that they align well with the best SEO practices.