Pretty Links – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin

Pretty Links is the perfect WordPress plugin to preserve your affiliate links, cloak business URLs, and manage & track all of your marketing campaigns on WordPress.

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What We Think:

96%

Very highly recommended!

Pretty Links – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin: A Comprehensive Review

Pretty Links is an incredibly powerful WordPress plugin that simplifies affiliate marketing, link branding, and link tracking. It was developed by Blair Williamson, a professional software developer and SEO enthusiast who wanted to make running an affiliate program easier and more efficient. Simply install the plugin, connect your affiliates, and configure the plugin to make your entire link structure much more organized and attractive. The plugin is known for being incredibly easy to use and for its comprehensive analytics. It supports multiple tracking and retargeting pixel codes, and with its comprehensive reporting, you can see the performance of your affiliates in an instant. It also provides you with the tools to optimize and increase your website's link engagement.

Pretty Links – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin: Breakdown

Pretty Links is a WordPress plugin that allows users to quickly and easily create affiliate links, brand links, and track links from within the WordPress platform. It is designed to make running affiliate marketing campaigns easier, more organized, and more efficient. It is highly user-friendly, and requires very little technical knowledge to get started. Once the plugin is installed and your affiliates are connected, all that’s needed to create a new link is a few clicks. The plugin is also incredibly powerful, and provides users with a variety of features such as multiple tracking and retargeting pixels, comprehensive analytics, and the ability to optimize and increase link engagement.

Pretty Links provides users with a neat interface to create branded, custom affiliate links that are easy to remember and look more professional, allowing them to provide a better experience to their potential customers. With its comprehensive analytics, users can view detailed reports about their links, allowing them to track the success of their campaigns. It also allows users to track the performance of their affiliates, as well as make optimization decisions based on the data. By setting up retargeting pixels, users can view the return on investment from their website’s campaigns, and see clearly how their campaigns are performing, as well as where they might need improvements. The plugin also supports tracking and remarketing codes, allowing users to market to customers who have previously visited their website, as well as keep up-to-date with how users are finding their website, and from which sources.

Pros of Using Pretty Links – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin

Customizable Interface: Pretty Links plugin offers a fully customizable interface that caters to the needs of any user, allowing you to customize the look and feel of your link-tracking experience. With the drag and drop feature, you can easily reorder link redirection URL's, move link categories, and even rename the link's custom slug (the alias) right from the dashboard.

Easy to Install: Pretty Links includes an easy setup wizard making it extremely fast and simple to get started. The setup takes less than a minute and you can also further customize the plugin settings to match the look and feel of your website so it appears as if the plugin has been professionally integrated.

High-Level Link Tracking: Pretty Links can track individual visitor clicks with advanced stats such as dates, times, referrers, and more. This provides users with valuable insights into the performance of their link campaigns, helping them to identify patterns and trends in the click-throughs of their campaign links.

Comprehensive Link Branding: The Pretty Links plugin allows you to instantly brand all of your links with a custom slug. This ensures that all of your links have the same look and feel, making it easier to recognize and associate with your brand. The plugin also makes it easy to track the performance of each branded link in real-time, so you can see which ones are receiving the most attention.

Link Sharing and Collaboration: Pretty Links provides a convenient way to share links and collaborate with other users. This allows users to track the success of their campaigns in real-time and compare performance data across multiple platforms. With the ability to automatically create link redirects, Pretty Links makes it easy to share links quickly and ensure users can access the most up-to-date version of the content.

Cons of Using Pretty Links – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin

Data Mismanagement: Pretty Links plugin includes analytics tracking, so it can provide useful data, however, many users have found that the tracking code can inaccurately track and mismanage data. This can lead to poor data enabling bad decisions being made regarding marketing campaigns, and loss of potential customers.

Vulnerability to Spam: Pretty Links is a plugin that works with WordPress, which makes it vulnerable to attacks by spammers, malicious bots and other attackers. This plugin doesn’t currently have a security feature which would prevent such malicious activities which limits the security it provides users against spam and malicious hyperlinks.

Incompatible with Other Plugins: Some users have reported that the Pretty Links plugin is incompatible with certain other WordPress plugins. This means that if the user adds the Pretty Links plugin to their WordPress site, it could cause other plugins to stop working as they should, which may lead to a loss of site efficiency.

Incomplete Documentation: Pretty Links doesn’t have the most comprehensive documentation available. While it does have some information available, users may find themselves without the information they need to understand how this plugin works and set it up correctly. This can lead to difficulties when using the plugin and cause confusion.

Difficult Setup: The Pretty Links plugin can be difficult to set up and can be confusing for many WordPress users. The plugin requires some technical knowledge and understanding of link tracking and analytics, which some users may not be familiar with. This can lead to a time-consuming and extensive setup process.

96% Very highly recommended!

In conclusion

Overall, Pretty Links is an incredibly powerful and user-friendly plugin that simplifies affiliate marketing, link branding, and link tracking. It is highly versatile and customizable, offers comprehensive analytics, and provides users with the tools to optimize and increase link engagement. With its easy-to-use interface and wide array of powerful features, Pretty Links is an effective and efficient way to streamline affiliate marketing campaigns.

Plugin Specifications

Version: 3.6.2
Last Updated: 7 months ago
Installs: 300,000+
WP Version: 5.1+
Tested Until: 6.4.2
PHP Version: N/A

Use Case Examples

Creating Custom URLs
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Pretty Links – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin is a perfect tool for creating custom URLs. This allows website owners to route different URLs to the same content, enabling them to easily add branded URLs that are memorable, unique, and optimized for SEO. It also enables users to track the performances of each URL or advertorial through metrics like clicks and referrers, further improving their marketing campaigns.
Integrating & Tracking Affiliate Links
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Redirecting URLs
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Creating Popup Windows
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Using Link Expiring Feature
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