NK Google Analytics: Breakdown
The NK Google Analytics WordPress plugin is a highly flexible and user-friendly tool that acts as a conduit between your WordPress-powered website and Google Analytics. Its primary function is to simplify the process of integrating Google Analytics into your website, thereby saving you from complex coding and technicalities. Once the plugin is installed and configured, it immediately begins to track and report all the traffic on your website without requiring any manual intervention.
The NK Google Analytics plugin achieves this by adding a unique Google Analytics tracking code to every page of your WordPress website. This code enables Google Analytics to gather detailed insights into visitor behaviour, such as the number of visitors, the pages they visit, the duration of their visits, the devices they use, the geographical locations they visit from, and much more.
However, the capabilities of the NK Google Analytics plugin go beyond just data collection. The plugin is designed to facilitate a comprehensive and in-depth understanding of your website’s analytics. It filters out irrelevant data and presents you with an accurate and precise set of information. One standout feature of the plugin is its ability to exclude particular user roles from being tracked. This means that the activities of admins, editors, or any chosen roles can be omitted from the data to ensure it reflects the behaviour of genuine visitors only.
Uses of the NK Google Analytics plugin span a broad spectrum. It can be used by online businesses to understand consumer behaviour and optimize their website accordingly. Bloggers can use it to find out which topics are generating the most interest among their readers. Educational institutions can calculate the reach of their online courses or materials, while news portals can ascertain which news categories are attracting the most readers.