Matomo Analytics – Ethical Stats. Powerful Insights.

Matomo Analytics is an ethical and powerful WordPress plugin that provides valuable insights and analysis into your site's traffic and performance. Matomo Analytics is user-friendly and secure, helping you make data-driven decisions with accurate and actionable data.

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What We Think:

90%

Very highly recommended!

Matomo Analytics – Ethical Stats. Powerful Insights.: A Comprehensive Review

Matomo Analytics – Ethical Stats. Powerful Insights. is a WordPress plugin created to help website and blog owners quickly and easily track user visits to their site. The plugin uses Matomo, an open-source web analytics platform, to measure website activity and provide detailed reporting in real-time. The plugin’s easy-to-use interface makes it a great choice for those just starting out with website analytics, as well as experienced webmasters. It has multiple features that ensure privacy and data protection, making it an ideal choice for individuals who value their users’ privacy. With Matomo Analytics – Ethical Stats. Powerful Insights., website owners can track visitor behavior, identify key user trends, and gain valuable insights into how their website is being used.

Matomo Analytics – Ethical Stats. Powerful Insights.: Breakdown

Customizable Matomo Dashboard. Choose from many widgets and adjust layout.

Matomo Analytics – Ethical Stats. Powerful Insights. is a WordPress plugin that provides website owners powerful insights into visitor behavior and key user trends. Using an open-source web analytics platform, Matomo, the plugin offers real-time reporting capabilities and an easy-to-use dashboard making it a comprehensive and powerful web analytics solution. Users can view website activity in custom groups, track conversions, and even compare multiple websites. In addition, the plugin offers a range of features that ensure privacy and data protection guidelines are followed, such as data anonymization and the ability to exclude data from certain geographic locations. Furthermore, the plugin integrates seamlessly with WordPress’s user control system, allowing for authenticated users to be tracked and anonymous visitors to remain anonymous. This ensures user privacy is safeguarded and user data is secure.

Beyond the basics, Matomo Analytics – Ethical Stats. Powerful Insights. offers advanced features such as customizable heatmaps, custom visitor segments, and detailed website reporting. For website owners, these features allow for more granular tracking of user behavior, more accurate results, and in-depth insights into how the website is being used. This helps to identify crucial user trends, as well as areas for improvement that can lead to increased website traffic and conversions.

Pros of Using Matomo Analytics – Ethical Stats. Powerful Insights.

Capture Unique Visits Accurately: Matomo Analytics ensures that each visit and user engagement of website visitors is tracked accurately in real time. The plugin captures key metrics like unique visits,rather than the total number of page loads divided by the total number of visitors, allowing for more precise analytic insights.

Secure Privacy Measures: Matomo Analytics takes the privacy of each user’s data and activity very seriously. All collected data is stored securely on the user’s own server and remain protected from any third-party access. Additionally, the software automatically anonymizes IP addresses and removes other sensitive data, protecting the privacy of each user’s data.

Detailed User-Level Tracking & Analysis: One of the biggest advantages of using Matomo Analytics is the ability to track and analyze users at the individual level. This allows companies to gain insights into individual behaviors on their website, what their preferences are, and what kind of content they are most likely to engage with.

Comprehensive Data Reports: Matomo Analytics provides users with an extensive range of data reports that can be viewed in both tabular and graphical formats. These reports provide users with insightful data on website performance, visitor behavior and other metrics that can be used to make informed decisions about strategic objectives.

Integration with Third-Party Software: Matomo Analytics integrates with a variety of third-party software tools, including Salesforce, HubSpot, AdWords, and more. This allows companies to sync their online campaigns with their data analytics, providing more accurate insights about customer behavior on their website.

Cons of Using Matomo Analytics – Ethical Stats. Powerful Insights.

Poor Data Security: Matomo Analytics – Ethical Stats. Powerful Insights. uses an open-source framework which leaves the data vulnerable to potential security threats. As an open-source plugin, it’s also difficult to be sure that the data is completely safe from malicious actors and security exploits. The software is not kept up-to-date to ensure best protection for the user’s data.

Performance Issues: Matomo Analytics – Ethical Stats. Powerful Insights. can be quite slow when used for larger websites, and it can struggle with a lot of traffic hitting the site at the same time. Additionally, the plugin runs on the platform’s servers, which can be a significant cost for larger sites. Therefore, it may be better to choose a different analytics solution for larger websites.

Limited Customizability: Matomo Analytics – Ethical Stats. Powerful Insights. offers only a limited number of features which can be customized or adjusted. This can be limiting for users who want to tailor the service to their specific needs. Additionally, the plugin does not have the same level of tracking, reporting, and analytics options that more expensive, proprietary solutions can offer.

Inaccurate Data Collection: Matomo Analytics – Ethical Stats. Powerful Insights. is unable to accurately capture data from mobile devices and other non-web traffic sources. This can lead to inaccurate or incomplete data in the reports, which could lead to misguided decisions by marketing teams or businesses when relying on the analytics.

Breakage with Certain Themes: Matomo Analytics – Ethical Stats. Powerful Insights. can experience problems and potentially even break when used with certain themes. As it is an open-source plugin, there is no guarantee that the developers of the plugin are working with the developers of the themes to ensure compatibility.

90% Very highly recommended!

In conclusion

Matomo Analytics – Ethical Stats. Powerful Insights. is a WordPress plugin that provides website owners powerful insights into user behavior, key user trends, and website activity. It is an ideal solution for those just getting started with web analytics, as well as experienced webmasters. The user-friendly interface, comprehensive reporting, and privacy-oriented features make this plugin an optimal choice for website owners who value their user’s data and want detailed insights into website activity. By providing users with detailed website reports and customizable heatmaps, the plugin allows for deeper insight into visitor behavior and key user trends. With Matomo Analytics – Ethical Stats. Powerful Insights., website owners can identify areas for improvement, gain valuable insights, and increase website traffic and conversions.

Plugin Specifications

Version: 4.15.3
Last Updated: 11 months ago
Installs: 80,000+
WP Version: 4.8+
Tested Until: 6.3.2
PHP Version: 7.2.5 or higher

Use Case Examples

Tracking Leads
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Using Matomo Analytics - Ethical Stats. Powerful Insights, you can more accurately track customer leads throughout the sales process. This includes measuring how users interact with different parts of a website, such as which products they are most interested in, which pages they spend more time on, and where they may abandon the buying process. All this data can be used to help optimize online marketing campaigns and sales conversions.
Recording Interactions
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Analyze Audience Data
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Segmenting Customers
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Optimizing Campaigns
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