Event Tracking for Gravity Forms

Event Tracking for Gravity Forms is a powerful, yet easy-to-use WordPress plugin that helps you track user behaviour and engagement on your Gravity Forms forms. Track form impressions, submissions,errors, and more for free.

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What We Think:

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Very highly recommended!

Event Tracking for Gravity Forms: A Comprehensive Review

Gravity Forms is a WordPress plugin that allows users to easily create forms for their website. It is one of the most popular and powerful form creation plugins available. With the Gravity Forms Event Tracking feature, users can track certain events that happen with their forms. This helps them understand user behavior and gain insights about their forms.

Event Tracking for Gravity Forms: Breakdown

The Gravity Forms setting screen where you setup your event tracking.

Gravity Forms Event Tracking is a powerful feature that allows users to track certain events that occur when users interact with their forms. This feature allows users to gain insights into how users interact with their forms and make better decisions. The events that can be tracked include when a form is opened, when a field is filled out or when an action is completed. By tracking these events, users can gain invaluable information about their forms and make better decisions.

Gravity Forms also allows users to track custom events which are specific to their forms. For example, users can create a custom event when a user changes their answer in a field or when they fill out a certain section of the form. This allows users to have a better understanding of user behavior and to customize their forms accordingly.

Gravity Forms Event Tracking also allows users to segment their data and gain more meaningful insights. Users can segment their data by user type, time period, browser type or any other relevant factor. This helps them get an in-depth understanding of user behavior and helps them optimize their forms to suit their needs.

Pros of Using Event Tracking for Gravity Forms

Easy to Set Up: The Event Tracking for Gravity Forms plugin is user-friendly, and easy to set up. All one needs to do is install the plugin, and enable it in the WordPress dashboard. It takes very little setup, which means time and effort are saved, and your tracking can begin right away.

Improves Conversion Rate: By tracking the interaction events, the plugin strives to provide your business with greater insight into who your audience is. This also helps improve conversion rate, especially when it comes to targeted ads, as the data you collect enables you to better understand the consumer.

Integrates Seamlessly: This plugin has been created to seamlessly integrate with Gravity Forms without creating any conflicts or unnecessary issues. It's simple to use and won't interfere with other plugins or themes that you may be using. In addition, the combination of both Gravity Forms and Event Tracking for Gravity Forms allows you to build custom forms and track each submission within one platform.

Accurate & Automated: Event Tracking for Gravity Forms is designed to provide your business with accurate submission data. Even if you do not have an IT background, you can easily monitor and track the progress of your form. The plugin makes it easy to monitor submissions without manual input while remaining in an automated system.

Real-time Reporting: The real-time reporting feature of Event Tracking for Gravity Forms is incredibly helpful. Seeing the form submission data and understanding the user journey is essential for further optimizing and developing a better user experience for the consumer.

Cons of Using Event Tracking for Gravity Forms

Data Limitation: Since there are no tracking cookies, the data that can be collected using this plugin is limited. Since the tracking is not persistent, data may be lost or not reflect the overall usage if an event is missed. This leaves room for errors in reporting. In addition, you can only collect data on events for one form at a time, meaning you need to consider which form to dedicate the tracking code to ahead of time.

Potential Bottlenecks: Using this plugin to track events can create potential bottlenecks that may slow the form submission process down. When adding the code manually, you need to ensure that it is placed correctly and that there is little risk of overlapping core Gravity Form scripts or other installed plugins. Otherwise, your form could be slowed down or even experience complete failure.

Limited Analytics: Analytics is one of the key benefits of using this event tracking plugin, but the data that can be collected is very limited in comparison to other tracking methods. You cannot track user behavior, conversions, or goals in the same way as a web analytics program like Google Analytics, which may limit the value of the data collected.

Integration Difficulties: Integrating this plugin with other WordPress plugins can be a challenge. Not only does the tracking code need to be integrated, but other plugins might need to be adjusted to work with one another. If done incorrectly, it can disrupt the user experience and create additional problems for the form.

Time & Cost: The time and cost of implementing this plugin may not be worth the effort for some users. It does require some coding knowledge in order to add the tracking code to the form, which can be complicated and time consuming. The cost of the plugin also needs to be taken into account, as well as any additional development resources.

100% Very highly recommended!

In conclusion

Gravity Forms Event Tracking is a powerful feature that allows users to track certain events that occur when users interact with their forms. It enables users to gain insights into user behavior and make better decisions when it comes to optimizing their forms. The data that can be collected is invaluable and helps users gain an in-depth understanding of user behavior and make informed decisions when it comes to their forms.

Plugin Specifications

Version: 2.4.14
Last Updated: 8 months ago
Installs: 30,000+
WP Version: 5.5+
Tested Until: 6.4.2
PHP Version: 5.6 or higher

Use Case Examples

Send Follow-Up Emails Based on Form Submission
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Event Tracking for Gravity Forms allows you to capture important information, such as contact information, preferences, and purchases made in the form. With this information, you can set up an automated follow up email sequence based on the user’s form submission. Set up auto-generated emails such as thanks for your purchase, follow up emails and promotional offers for new customers. Automatically track how many users are actually clicking-through and converting on the follow-up emails.
Get Notified When Form Submissions Happen
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Analyze Conversion Funnel Performance
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Gain Insight Into Your Website’s Traffic
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Measure the Engagement of Your Forms
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