Google Tag Manager

Google Tag Manager icon
Easily integrate Google Tag Manager into your WordPress site without any code. Seamlessly add tracking codes to your WordPress blog or website with the Google Tag Manager plugin.
What We Think:
Highly recommended!

Google Tag Manager: A Comprehensive Review

Google Tag Manager is a powerful WordPress plugin developed by the world’s number one technology giant. This plugin gives WordPress users the ability to quickly and easily manage their tags on their website in a simplified manner. It is designed to help WordPress users keep their website clean and organized while also maximizing their advertising and marketing efforts. With Google Tag Manager, WordPress users can now add, update, and manage tagging with just a few clicks. Google Tag Manager also provides users with access to a variety of analytics, tracking, and reporting tools that can help them better understand how their website is performing and how visitors are interacting with it.

Google Tag Manager: Breakdown

Google Tag Manager is a user-friendly and powerful WordPress plugin that helps WordPress users manage their tags without having to manually update them each time. The plugin allows users to add, update, and manage tag configurations in a few simple clicks. Once users have configured their tags, Google Tag Manager allows them to quickly update and monitor the performance of their tags by seeing analytics data. This plugin removes the need for manual tag management by engineering algorithms that constantly monitor the tags and make sure they are up-to-date and accurate.

Google Tag Manager allows users to customize their tags to match the specific needs of their website or business. This allows users to target their campaigns more accurately, as they can customize their tags to measure website performance for a specific target audience. With the help of the plugin, users can measure how visitors interact with their website so they can adjust their targeting accordingly. With Google Tag Manager, users can also set up tracking for specific events, such as how visitors move from page to page, how long they stay on each page, and how they engage with specific product or service pages.

The plugin also offers users a wide range of advanced analytics tools. These tools allow users to better understand user behavior and how visitors are interacting with their website. With this data, users can gain valuable insights into their website performance and make modifications to improve user experience. These advanced analytics tools will also help users identify areas of their website that they need to improve upon. Thanks to Google Tag Manager, users can now monitor the success of their marketing campaigns in real-time.

Pros of Using Google Tag Manager

Integrated Tags and Scripts: Google tag Manager plugin makes it easy to add tags and scripts withou having to manually enhance coding each time. This helps to improve efficiency by making sure that tags and other scripts are integrated into the site without having to dive into complex coding

Quick Setup: The plugin allows for a straightforward and relatively quick setup, usually taking around 15 minutes to set up. This is great for getting working quickly and fast without diving into technical details.

Multiple Platform Support: Google Tag Manager plugin can be used on WordPress and other popular platforms, making it relatively easy to move data to and from other platforms. This makes it easier to keep track of analytics and other data from multiple sources in one place.

Strategic Execution: Google Tag Manager plugin allows for neat and organized tracking. It can be used to quickly and easily implement tags for tracking and activate specific strategies. This makes for a streamlined and automated deployment process.

Combines Essential Tools: Google Tag Manager plugin houses necessary tools in one place. This includes codes from Google Analytics, tracking, advertising networks, custom segmentations, variables, and trigger setup. By combining these in one place, it simplifies the entire process.

Cons of Using Google Tag Manager

Data Loss Risk: When using the Google Tag Manager WordPress plugin, there is a risk that your data could be lost. This could include data related to all of your tags, including analytics, remarketing, and conversion tags. Additionally, as the plugin is used to track every page view on your WordPress site, any miscalculations could lead to incorrect metrics. Therefore, it's important to test the plugin thoroughly before trusting its accuracy.

Security Concerns: Using the Google Tag Manager WordPress plugin can also present security issues for your website. When using the plugin, it is your responsibility to keep track of any updates and ensure the Google Tag Manager code is secure. If any malicious code is injected, it could compromise the security of your website and the data you are tracking.

Lack of Features: Although the plugin provides you with a simple way to manage your tags, it is limited in the features available. It is limited in the custom variables that can be used for tracking. As a result, if you are tracking more than just basic page views, you may need to resort to other tracking solutions.

Slow Performance: Using the Google Tag Manager WordPress plugin can also lead to a decrease in website performance. Since every page view is tracked via the plugin, it may take longer for pages to load. If your website already has a slower loading speed, this plugin can further degrade your website’s performance.

Confusing Interface: The user interface for the Google Tag Manager WordPress plugin can be confusing for those unfamiliar with its setup. There are a lot of features that can be difficult to understand, which can result in tags being added incorrectly. As such, it could cause issues if the plugin is not set up correctly.

84% Highly recommended!

In conclusion

Google Tag Manager is a powerful and user-friendly WordPress plugin that helps WordPress users manage their tags quickly and easily. With this plugin, users can set up their tags in a few clicks and quickly update and monitor their website performance. The plugin also provides users with access to a variety of advanced analytics and tracking tools so they can gain valuable insights into their website and make adjustments accordingly. Thanks to Google Tag Manager, WordPress users can now enjoy a simpler and more organized tag management experience, resulting in an improved and more successful website.

Plugin Specifications
  • Version: 1.0.3
  • Last Updated: 4 years ago
  • Installs: 20,000+
  • WP Version: 2.7+
  • Tested Until: 5.4.14
  • PHP Version: N/A
Use Case Examples
  • Tag Management for Google Analytics
    Google Tag Manager is a powerful tool for managing tags within the WordPress CMS. With the Google Tag Manager for WordPress plugin, users can manage Google Analytics tracking code, event tracking, Enhanced Link Attribution, and more from one convenient place. The plugin allows for easy integration of the Google Tag Manager code and enables WordPress users to quickly and easily view the analytics and tracking data associated with their website. Furthermore, the plugin allows users to customize the tags easily and quickly from the WordPress dashboard. For added convenience, the plugin can also detect WordPress users’s various page types and automatically inject the appropriate tags to ensure proper tracking. This can save users time and effort in managing the various tags associated with their website.
  • Social Media Sharing Tags
  • Real Time Events Tracking
  • Ad Campaigns Tracking
  • Integrating Third-Party Platforms
  • analytics
  • google
  • tag management
  • tag manager
  • theme hook alliance