Icegram Express – Email Marketing, Newsletters and Automation for WordPress & WooCommerce

Icegram Express is an easy-to-use WordPress plugin for creating opt-in email subscriptions, newsletters, and marketing automation. Perfect for powering your online campaigns and building your email list.

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What We Think:

92%

Very highly recommended!

Icegram Express – Email Marketing, Newsletters and Automation for WordPress & WooCommerce: A Comprehensive Review

Icegram Express – Email Subscribers, Newsletters and Marketing Automation Plugin, is a powerful plugin designed to give WordPress users full control over their marketing and email campaigns. This all-in-one tool features multiple integrations with marketing automation providers – such as Mailchimp, Autopilot, HubSpot, and more – and the ability to send targeted emails through various list providers. Icegram Express lets businesses create automated campaigns, schedule sends in advance, track engagement, and more. It is an intuitive, powerful, and user-friendly way to automate email marketing and take full control of their marketing campaigns.

Icegram Express – Email Marketing, Newsletters and Automation for WordPress & WooCommerce: Breakdown

Icegram Express provides a comprehensive suite of features for users to take full control of their email marketing campaigns. These features include:

• Automated Campaigns: Icegram Express lets users create automated emails and marketing campaigns that are triggered by user actions. This can include activities such as customer purchases, abandoned cart recoveries, welcome emails, scheduling post-purchase emails ahead of time, and more to help businesses reach customers and encourage engagement.

• List Management: Icegram Express integrates with most major list providers, giving users the ability to manage their subscriber lists, segment subscribers into targeted groups, and more. This feature is designed to help users send personalized emails to their customers, ensuring that the right message is sent to the right person.

• Advanced Scheduling: Icegram Express includes an advanced scheduling tool that lets users schedule sends in advance. This allows users to plan their email marketing campaigns and create sends when most users are active, ensuring that the maximum percentage of users receive the emails in their inbox.

• Tracking and Analytics: Icegram Express features an analytics dashboard that allows users to track performance of their campaigns. This helps users gauge the effectiveness of their email campaigns and make changes so they can maximize conversions and grow their business.

• Platform Integration: Icegram Express is compatible with a variety of popular platforms, including WordPress, Salesforce, Magento, and more. This helps users integrate their email marketing campaigns with their website and other marketing channels to create a unified customer experience.

Pros of Using Icegram Express – Email Marketing, Newsletters and Automation for WordPress & WooCommerce

Easy Integration: The Icegram Express plugin is incredibly easy to install and integrate, taking just minutes to get setup with practically any WordPress based website. The installation process doesn't require the need for any technical knowledge or coding experience either, which is perfect for website owners with less experience.

User Friendly Design: The tools and features included in the Icegram Express plugin have all been designed to be as user friendly as possible, even for those who have never used a marketing automation plugin before. The menus and navigation are claely laid out, while the tools are simple to use and optimal for a range of different tasks.

Powerful Automation Tools: The Icegram Express plugin comes packed with a range of powerful automation tools and features to make email marketing easier. These tools enable users to perform tasks such as creating personalized campaigns, scheduling emails, and creating user lists that are segmented and tailored to individual needs.

Analytics and Reporting: The analytics and reporting features provided by the Icegram Express plugin allow users to keep track of the performance of their campaigns in real-time. This includes detailed insights into the effectiveness of the campaigns, the number of subscribers, the click through rates, and the overall performance of each individual campaign.

Compatibility with Multiple Platforms: Icegram Express is designed to integrate with a range of other platforms and services, enabling users to leverage the comprehensive suite of tools with ease. This includes compatibility with third party plugins, such as WooCommerce and MailChimp, as well as integration with third-party services, such as Zapier.

Cons of Using Icegram Express – Email Marketing, Newsletters and Automation for WordPress & WooCommerce

No Built-In Email Templates: It is unfortunate that the Icegram Express plugin does not provide any built-in email templates, meaning users will have to either design their own or find one from 3rd-party providers. This can be a tedious and time-consuming job for many users who would prefer an all-in-one package.

Complicated Interface: The design of the plugin’s user interface is somewhat complicated, making it difficult for novice users to get the hang of configuring it correctly. It can be quite overwhelming for first-time users, and help files may not provide enough information and support.

Limited Customization Options: The plugin offers limited customization options, meaning users can only tweak colours, fonts and text of their emails. This can be a letdown for some, as they may be looking to further personalize their emails with additional elements that are simply not available here.

Lack of Automation Features: While it provides a good number of email-related features, its automation features are very limited. This could be quite frustrating for marketers who are looking to maximize their efficiency in terms of time and resources.

No Split Testing Option: There is also currently no possibility of split testing different versions of a campaign to identify which one performs best. This can be a huge downside for businesses focused on optimizing results through testing and measuring.

92% Very highly recommended!

In conclusion

Icegram Express – Email Subscribers, Newsletters and Marketing Automation Plugin is designed to help businesses create powerful email marketing campaigns that allow them to reach and engage with their customers on an entirely new level. By taking advantage of the various features, users can automate their campaigns, manage their subscriber lists, plan out their sends in advance, track performance, and integrate their service with other platforms. All in all, Icegram Express makes email marketing easier and more effective.

Plugin Specifications

Version: 5.7.5
Last Updated: 11 months ago
Installs: 100,000+
WP Version: 3.9+
Tested Until: 6.4.2
PHP Version: 5.6 or higher

Use Case Examples

Add a Subscription Form to Collect Subscriber Leads
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Icegram Express allows you to quickly and effortlessly add a subscription form to your website, allowing visitors to choose to receive updates related to your content or promotions. With this convenient plugin, you can quickly and easily create multiple forms with different categories or topics for visitors to subscribe to. You can also customize your forms using fonts, color schemes, and other custom elements. Additionally, you can adjust settings like captcha and terms and conditions links if you need to add any additional security or legal elements to the form.
Automatically Send Email Newsletters
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Create Highly Targeted Segments
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Personalize Your Subscriber Experiences
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Generate and Nurture Leads
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