Aurora Heatmap

The Aurora Heatmap WordPress plugin allows you to easily and quickly create heatmaps with the help of AI-based algorithms to understand user behaviour on your WordPress website.

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What We Think:

86%

Highly recommended!

Aurora Heatmap: A Comprehensive Review

As an active WordPress user, one of the most important aspects of your website is understanding the user behavior on your pages. Knowing how people interact with your website, understand what works and what doesn’t, and see what areas could be improved is essential in running a successful business. But trying to do this without any additional help would take forever. That’s why the Aurora Heatmap Plugin was developed to provide powerful insights in the form of heatmaps for any WordPress user.

Aurora Heatmap: Breakdown

The Aurora Heatmap Plugin makes it easier than ever for WordPress users to gain insights into their user’s activity. Heatmaps are an important way to track actions of website users, as they provide a visual representation of where and how users are interacting with a page. When enabled, the Plugin will save a log of events that took place on the given page, such as clicks, mouse movements, the amount time spent on the page, and more. All of this information is then compiled into an attractive heatmap showing which elements of the page users interacted with the most.

Using the Plugin’s options, users can set up distinct heatmaps for different pages on their site. Once set up is complete, users will be able to access their heatmaps via the Aurora Heatmap dashboard. Here, website owners can view an overview of their heatmap data, track clicks per page and intensity of user’s activity for days, weeks, and months, and quickly identify what pages need more attention.

Moreover, the Aurora Heatmap Plugin also has analytics capabilities. Its detailed analytics module helps users better understand the behavior of their website visitors and provides data which can be used to create more efficient conversion rate optimization campaigns. With this feature, users can measure the impact of their traffic, optimize click-through rates on calls to action and other elements of their website, and track how visitors engage with any changes they make.

Pros of Using Aurora Heatmap

Easy to Understand Visual Interface: The Aurora Heatmap WordPress plugin provides users with an easy to navigate visual interface that displays visual heat maps with no difficulty. By drawing on the type of data input as well as the parameters set by the user, Aurora Heatmap can quickly and easily map data onto the webpage for easy evaluation and analysis. The visual output is also easily customizable so users can adjust it to fit their needs and preferences.

Analyze Site Visitor Behavior: Aurora Heatmap can display a detailed analysis of visitor behavior on the website. Its comprehensive data and heatmap display can visualize traffic patterns, including frequency, duration, and common routing paths of each user. This makes it easy to identify where each visitor has been and observe the types of page views that have taken place.

Generate Responsive Reports: The Aurora Heatmap plugin is also capable of generating comprehensive, responsive reports detailing visitor behavior and insights. These reports are automatically presented in a user-friendly format and can be easily customized and exported for use in other applications and programs.

Identify Potential Issues: Utilizing the comprehensive analytics within Aurora Heatmap, users can quickly and easily identify areas of the website that may be having performance issues or may not be achieving their desired goals. From insights such as time-on-site metrics to average page impressions, Aurora Heatmap can provide the insights needed to improve website performance and engagement.

Integrate with External Platforms: Aurora Heatmap is capable of integrating with other external platforms such as Google Analytics. This allows users to gain access to detailed statistical insights generated from external sources, allowing for a more comprehensive analysis of visitor behavior and website performance.

Cons of Using Aurora Heatmap

Lack of flexibility: The Aurora Heatmap plugin for WordPress provides users with a ton of useful features that simplify the process of creating heatmaps, but it also limits their flexibility. Unlike other heatmap tools, Aurora Heatmap doesn't give you many options when it comes to customizing the visuals of your heatmap or adjusting the way it works. This means if you need something more complex than what Aurora Heatmap offers, you'll have to look elsewhere.

Costly Upgrades: The Aurora Heatmap plugin for WordPress is free to download and use, but upgrading to its premium features can be quite costly. Although the premium features can be incredibly useful for a more in-depth analysis of your website, it may not be worth the expense if you're working with a tight budget.

Third-party Support Issues: Because Aurora Heatmap is only available as a plugin for WordPress, it's reliant on third-party programs and services for certain features, which can be a problem. If your website is experiencing a technical issue, it may be caused by a third-party company and difficult or impossible for Aurora Heatmap to fix it. This can be a major source of frustration for those trying to use the plugin.

Technical Limitations: The Aurora Heatmap plugin for WordPress does have some great features, but it also has some technical limitations. For example, the plugin is not designed to track user engagement with video content, and it also has difficulty tracking user behavior and interactions on mobile devices. This may not be an issue for some websites, but if your site heavily relies on mobile content, Aurora Heatmap may not be the best choice.

Difficult To Modify: Although Aurora Heatmap offers a lot of great features, it can be difficult to modify and customize its heatmaps. The plugin may provide you with options, but it's not always easy to tweak the configuration settings and get the most out of the plugin. This can be especially frustrating for those who need to make frequent changes or fine-tune their heatmaps.

86% Highly recommended!

In conclusion

The Aurora Heatmap Plugin is an incredibly powerful and easy to use tool for gathering insights on user behavior. Its heatmaps allow users to clearly identify where people are interacting on their site, so they can further enhance their customers’ experience and optimize the performance of their webpages. Additionally, the Plugin’s analytics are incredibly helpful in gaining deeper insights into visitor behavior and understanding the impact of website changes. If you’re a WordPress user who is looking for a streamlined tool for analyzing user behavior, the Aurora Heatmap Plugin is a great solution.

Plugin Specifications

Version: 1.6.0
Last Updated: 11 months ago
Installs: 20,000+
WP Version: 4.9+
Tested Until: 6.3.2
PHP Version: 5.6 or higher

Use Case Examples

Create a Colorful Heat Map of Your City
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Aurora Heatmap is the perfect plugin for showing all the cities in your area in one convenient and attractive format. It allows you to quickly add your own city, create custom markers for each city, and apply subtle coloring to the map for a more immersive experience. You can even customize the colors used for each part of your city or for multiple cities at once.
Showcase Special Places on Your Map
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View the Locations of Your Customers or Clients
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Discover Local Tourism Hotspots
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Stay Up to Date with Community Events
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